Trish founded The Bridge Group in 1998. Over nearly three decades, she built it into one of the most established names in B2B revenue consulting — promoting inside sales as a community, a profession, and an engine for revenue growth.

Author Jonathan Franzen once wrote, "One-half of a passion is obsession, the other half is love." Ask anyone who's met Trish, and they'll tell you the same thing: she is passionate about inside sales.

Trish still says how lucky she feels to have worked alongside such a talented team — one that helped sales and marketing leaders make their biggest decisions, on models, motions, metrics, and supporting technology.

In 2026, after 28 years of leadership, Trish stepped back — without an ounce of worry, in her words — passing the reins to new CEO Kyle Smith. She remains connected to the firm and its work, just no longer running the day-to-day.